Harry Styles has debuted the almost eight minute long music video for his new single “Adore You,” from his upcoming second album Fine Line, due out next week on December 13th. Set on a fictional island of Eroda (Adore spelled backwards,) Styles has embarked on perhaps the most ambitious and genius marketing campaign we’ve seen in the music industry in a long time when it comes to promoting singles. Setting up a fake website and Twitter account for Eroda, Styles and his team went all out to create a land that is intriguing and fun, while also getting fans and his critics talking. You can find the full video below. Fine Line follows Styles self-titled debut released in 2017.